Why Your Business Needs to Invest in Digital Marketing…NOW!

I have a little scenario for you guys that I want you to think through carefully and answer honestly.

If you had the two options presented to you, which would you choose?

  1. Make cold calls to businesses soliciting your services
  2. Have businesses call you for your services

It was a trick question – I am more than willing to bet that you chose number 2.

Some of you might be reading this thinking “yeah, obviously, we would rather clients come to us, but that just isn’t feasible!”.

Well, you’re wrong.

There are a number of options available at your disposal to make this happen. My personal preference is SEO.

SEO is the most powerful type of online marketing available because it drives highly targeted traffic directly to your website or landing page.

I don’t preach about anything that I haven’t done for myself first. Here’s how it works. Go to Google and type in:

Do you see what comes up in the SERPs? My website (or, you can use these keywords to find a Vimeo video that I created: Miami seo expert, miami seo company)

Do you see why this is effective? When people are going out and searching for my exact services, I am right there staring them in the face. This takes away the guessing and cold calling aspect of your business development. Why chase people that aren’t interested, don’t know you exist or don’t care to hear from you?

If you can successfully implement an SEO campaign that works, clients will literally be funneled into your bank account.

Now, this is much easier said than done. Finding a good SEO company is difficult, as most SEO companies just don’t do good work. That means you have to do some due diligence when trying to find the right one for your business. Here are my 3 tips for doing so:

Ask Questions

Before you start looking for an SEO company, do some research on SEO (SEO Moz is a great resource). If you can walk into a sales call with a ton of great questions you can really narrow down the bad from the good. Doing your homework before hand will go a long way.

Use Google

If an SEO company can rank for SEO related keywords, you know they are good. SEO related keywords are arguably the hardest to rank for for 2 main reasons. The first, Google doesn’t like SEO companies. They want you to pay for PPC ads, as they don’t make any money from SEO companies. The second, is that SEO companies are good at SEO! The more competition, the harder it is to rank. If a company has managed to punch their website up onto the first page, you know they are good.

Use Their Competition

Don’t just talk to one SEO company! Make sure you are reaching out to at least half a dozen. This will let the other ones know that you mean business and are a serious client. In addition, don’t let them know what your budget is. What a lot of SEO companies will do is qualify you by asking you what your budget is. Sometimes clients think they need to self inflate their marketing budget – don’t do this! If you tell them that your budget is $5,000 a month, then you will get a quote for $5,000 a month or more, even if it only costs $100 a month to perform the service. Don’t show them your hand – make them work and come to you.

Once you have gone through this song and dance with SEO companies you should have a list of a couple. Make sure that company has a history of good results, not just with ranking websites, but generating leads and sales.

SEO is more than just increasing rankings, it is a means to drive revenue. Make sure that the SEO company you choose to work with has a history of pushing revenue through leads and conversions.

Digital Marketing Experts

DigitalOnline marketing is a fast growing industry and it is important for small business owners to harness its influence to enhance the visibility of their establishments. Growing an online presence is the key to marketing products, getting sales and widening clientele base. With the right tools and strategies, it can boost any small business to better heights.

A perfect example of a small business that can take advantage of digital marketing is CrossFit. CrossFit is an exploding industry and needs marketing help more than others.

The first benefit of online marketing is that it is more affordable than the other traditional forms of advertising. It affords small businesses the opportunity to compete with bigger brands which dominate the content market, at a decent price. Small budgets and limited  resources mean that small and mid-sized businesses do not often have the luxury of digital and print advertisements. Blogs, social networking sites and email marketing are
however generally free ways of online marketing. They attract traffic to the business website at no extra cost.

They use YouTube as effectively as any corporation on the planet, by taking advantage of the high PR pages. Here is a great example of their YouTube channel (below):

Before setting up targeted ads, it is fundamental to have studied the customer demographics and found suitable platforms. Avoid just selling the business, but also share expertise and things relevant to the industry with potential customers. If it is a blog for instance, it can have commentaries or DIY articles; these are easier found in search results therefore increasing traffic to the brand. There should also be efforts to engage the potential clients as much as possible, by allowing them to ask questions or encouraging them to give feedback. The aim is to ensure that every interaction leaves a big impact.

Another online marketing strategy which is often over looked is finding online niches that are compatible to your business and participating in them. Business owners can give relevant information and advice then link the information to their products or sites. In this kind of marketing; the more informative and relevant the content, the more credibility the business gets. It is therefore important to be resourceful to avoid looking like someone who wants to up-sell their products and services.

While putting up ads online, businesses should strive to make them simple and commercially impactful. There is no need to over load people with unnecessary information such as company history- leave this for the company website. Also, when using email marketing options ensure that the mailing list actually consists of people who are interested in the product or service the business has to offer. Spamming peoples inboxes is annoying and off putting and bad for the business at the end of the day.