Online marketing is a fast growing industry and it is important for small business owners to harness its influence to enhance the visibility of their establishments. Growing an online presence is the key to marketing products, getting sales and widening clientele base. With the right tools and strategies, it can boost any small business to better heights.
A perfect example of a small business that can take advantage of digital marketing is CrossFit. CrossFit is an exploding industry and needs marketing help more than others.
The first benefit of online marketing is that it is more affordable than the other traditional forms of advertising. It affords small businesses the opportunity to compete with bigger brands which dominate the content market, at a decent price. Small budgets and limited resources mean that small and mid-sized businesses do not often have the luxury of digital and print advertisements. Blogs, social networking sites and email marketing are
however generally free ways of online marketing. They attract traffic to the business website at no extra cost.
They use YouTube as effectively as any corporation on the planet, by taking advantage of the high PR pages. Here is a great example of their YouTube channel (below):
Before setting up targeted ads, it is fundamental to have studied the customer demographics and found suitable platforms. Avoid just selling the business, but also share expertise and things relevant to the industry with potential customers. If it is a blog for instance, it can have commentaries or DIY articles; these are easier found in search results therefore increasing traffic to the brand. There should also be efforts to engage the potential clients as much as possible, by allowing them to ask questions or encouraging them to give feedback. The aim is to ensure that every interaction leaves a big impact.
Another online marketing strategy which is often over looked is finding online niches that are compatible to your business and participating in them. Business owners can give relevant information and advice then link the information to their products or sites. In this kind of marketing; the more informative and relevant the content, the more credibility the business gets. It is therefore important to be resourceful to avoid looking like someone who wants to up-sell their products and services.
While putting up ads online, businesses should strive to make them simple and commercially impactful. There is no need to over load people with unnecessary information such as company history- leave this for the company website. Also, when using email marketing options ensure that the mailing list actually consists of people who are interested in the product or service the business has to offer. Spamming peoples inboxes is annoying and off putting and bad for the business at the end of the day.